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Overreacting to Bad Financial News Can Lead to Poor Investment Decisions

Neuroscientific research reveals that the brain reacts differently to negative vs. positive outcomes; recent research in finance shows that market participants (including investors and investment professionals) draw different lessons from market conditions depending on whether conditions are good or poor. Professor Camelia Kuhnen of University of North Carolina’s Kenan-Flagler Business School designed an experiment involving […]

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Productivity or Control? What Truly Motivates Return-to-Office Mandates 

As the impact of the COVID-19 pandemic continues to recede, should companies that had let employees work from home during the pandemic call them back to the office? Many managers argue that employees in the office are more productive and that working from home reduces firm performance. Many employees counter that eliminating commutes and giving […]

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Opinions of Other Managers Guide Middle Management Response to Strategy

Many people “make sense” of the world through their peers—that is, they seek to better understand events in the world around them by talking with and learning how their peers are responding to the events in question.  This occurs when a new corporate strategy is announced by top management that is ambiguous—that is, not clearly […]

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Ideas for Leaders summarizes the thinking of the foremost researchers and experts on leadership and management practice from the world’s top business schools and management research institutions. With these concise and easily readable ‘Ideas’ you can quickly and easily inform yourself and your colleagues about the latest insights into management best practice. The research-based Ideas are supported by a […]

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Geography Still Counts for Electronic Word of Mouth

The Internet age, some argue, heralds “the death of distance.” For example, aside from occasional utilitarian factors, such as shipping costs, geography is irrelevant to a purchasing decision. Unlike physical stores, the geographic location of online vendors is irrelevant to the consumer.  Along these same lines, one might assume that geographical proximity is even less […]

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Stakeholder Value: Best for Everyone or Just Poor Performers?

In 2019, 181 CEOs signed a Business Roundtable Statement on the Purpose of a Corporation. The statement reflected a growing sentiment in corporate governance attitudes that the purpose of a corporation extends beyond maximizing shareholder value to maximizing the value for the benefit of all stakeholders—which according to the Statement include “customers, employees, suppliers, communities […]

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Engineer Your Social Media Content to Engage Your Customers

From General Motors to the local hair salon, every company, business and organization knows that marketing today inevitably includes social media marketing. Visibility is important: marketers will exert great effort (e.g. through search engine optimizing) to attract greater numbers of prospects and customers to their site. But what happens when customers arrive? Are they engaged […]

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