The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research team used experiments involving public service announcements (PSAs) and focused specifically on the attention and action components of the model. PSAs are good foundations for […]
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While large corporations may have the bandwidth to organize mandatory, sustained in-house training programs, smaller companies must depend on outside organizations and the government to provide training. The challenge with such programs is that employees will only actively participate if they are self-motivated to do so. How can companies create or enable such self-motivation? According […]
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An investigation into the problems of the 1973 Ford Pinto, a car susceptible to catastrophic explosions when rear-ended, revealed that Ford’s engineers had calculated that the company could save $11 per car at a cost of 180 burn deaths. While perhaps an exaggerated case of numbers pushing aside moral and ethical considerations, there is a […]
Read More… from How a Numbers-Crunching Culture Can Increase Unethical Behaviour
Most leaders possess typical leadership qualities such as the ability to inspire and persuade, a grand vision, and a controlled fearlessness when taking risks. There is, however, a darker side to many leaders, manifested in character traits such as extreme pride and overconfidence, coupled with a complete contempt for others. These character traits, which can […]
Read More… from Beware of Hubris Syndrome! A Leadership Personality Disorder
An employee’s work usually consists of two types of tasks or behaviours: in-role tasks, which are the tasks required by the job or position; and discretionary behaviours, which are undertaken by the employee in order to help others or the organization but that are not required tasks or responsibilities. Of course, employees are not always […]
A number of academic studies have shown that because many of us form impressions about potential leaders from their facial characteristics, certain facial characteristics (for example, a ‘competent’ look) can help people achieve leadership positions. At least six different studies show that CEOs who share certain facial characteristics command higher salaries or are hired by […]
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Most people think of themselves as moral and ethical. And yet, major fraud and unethical behaviour is widespread. A team of researchers from the University of North Carolina, University of Washington and University of Arizona studied how people who are otherwise good allow themselves to become involved in increasingly unethical behaviour. “There are a number of […]
Read More… from Ethics and the Slippery Slope: Why Good People Do Bad Things
Özalp Özer of The University of Texas at Dallas and Yanchong Zheng of MIT Sloan researched the role of regret and availability misperception in shaping a retailer's pricing and inventory strategies. They found that forward-looking consumers who see a product they want to buy will hesitate: should they buy it now, or wait till later when […]
There is a decision to be made. The decision makers know what they want to do, and take action. Reflecting on the action later, however, they realize that they did not make the decision that they should have made. On reflection, they see the attributes of the should choice — the new elements or special […]
When envy pervades a company — when employees and managers for one reason or another focus more on competing against each other instead of the company’s marketplace competitors — the result is a dysfunctional organization whose effectiveness and efficiency is greatly undermined. For example, various explanations are given for Microsoft’s failure to compete effectively against […]
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