The type and amount of information collected by organizations today is on a scale never seen before. This explosion in the volume of data received through sources such as social media feeds, customer service databases, etc., has created a new opportunity for businesses to compete by collecting and analysing this so called “big data.” And […]
Subject: IT Strategy
Big Data = Big Opportunities: If the CEO Takes the Lead
By digitizing many business processes, organizations have begun to automate operations and how they interact with customers and suppliers. As a consequence, more and more aspects of our working lives are taking place in a virtual world—a world defined and shaped by “bits and bytes,” say James Petter (Vice President at EMC) and Joe Peppard […]
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Failed CRM Initiatives and How to Avoid Them
Despite being well-managed and well-resourced, a large number of companies have failed to see adequate return on CRM investments. This is a definite concern as many invested heavily prior to the recession (between 2000 and 2005, $220 billion was spent on CRM solutions) and will be planning to invest further as the world economy improves. […]
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How Twitter Levels the Information Dissemination Playing Field
Social media, and particularly ‘direct access technologies’ such as Twitter, Facebook, email alerts, etc., have firmly marked their place in the business world as effective tools with which to engage customers. Now, research suggests that they can do even more than that; Twitter, specifically, can be used to increase the market liquidity of stocks that […]
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How Evolving C-Suite Structures Affect Performance
What do we know about the structure of a typical C-Suite? Most corporations are run by one, but the formation of them and the roles that comprise the C-Suite have changed considerably and are continuing to do so. Notably, top management teams have been doubling in size since the mid-1980s. The composition of an organization’s […]
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