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IT Strategy Archives - Page 2 of 3 - Ideas for Leaders

Search Engine Marketing: Does it Pay?

Traditional advertising has always been one of the largest expenditures for organizations; take Procter & Gamble for example, which reportedly spent just under $2.95 billion on advertising in 2011 alone. In recent years a significant amount of this expenditure has shifted to internet advertising which has witnessed massive growth. Of the different forms of internet […]

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Integrated IT Outsourcing: Total Package or Total Chaos?

Buying integrated services is now the dominant ‘modus operandi’ for clients in IT outsourcing arrangements. But relatively little is known about how integrated services are co-ordinated and implemented by providers. Combining multiple service components into a single working portfolio can be complex — and often amounts to a major change programme that involves the in-sourcing […]

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