Executives and human resource managers are always on the lookout for demeaning language and negative stereotyping, realizing that any pejorative phrase tinged with racist or other discriminatory connotation is offensive, creates a hostile work environment, undermines the culture of the company, and can eventually lead to expensive litigation.
But what of supposedly ‘inoffensive’ positive stereotypes — joking, for instance, that blacks are more athletic (an all-too common example)? Research by professor Aaron Kay of Duke University’s Fuqua School of Business reveals that positive stereotyping can be just as damaging as negative stereotyping… and is perhaps even worse.
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