The Big Problem Paradox: When Prevalence Reduces Urgency
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The ‘Big Problem Paradox’ describes a cognitive bias where learning that a problem is common leads people to assume it is less harmful to those affected. The reason for this bias is the optimistic assumption that if a problem is widespread, it must have already been addressed or made safe by authorities. Consequently, high-prevalence statistics can unintentionally demotivate action and reduce the perceived need to help individuals in crisis.
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