In today’s fast-moving environment, scenario planning (SP) and early warning scanning (EWS) are essential strategic tools. The former imagines future scenarios and helps frame possibilities; the latter highlights new developments in the market. Research suggests these tools work best if integrated as ‘co-specialization dynamic capabilities’ (CDCs). Organizations need to combine both practices dynamically – using scenarios to help frame the context for EWS, and using EWS to help focus on signs that scenarios will emerge.
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