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Online Customers Reviews: Loyalty and Deception - Ideas for Leaders

Online Customers Reviews: Loyalty and Deception

Idea #356

Online Customers Reviews: Loyalty and Deception

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KEY CONCEPT

While it might seem easy for competitors to hurt a rival’s sales by posting negative reviews, research reveals that many of the most negative product reviews are written by loyal customers trying to influence company strategy. 


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Idea conceived

January 1, 2014

Idea posted

Apr 2014
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