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How Linear Thinking in a Non-Linear World Leads to Wrong Decisions - Ideas for Leaders

How Linear Thinking in a Non-Linear World Leads to Wrong Decisions

Idea #685

How Linear Thinking in a Non-Linear World Leads to Wrong Decisions

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KEY CONCEPT

Our brains prefer to think in straight lines: if one bag of oranges costs $5, then two bags cost $10 and three cost $15. However, this bias toward linear thinking often traps unwary business decision-makers who fail to recognize the non-linear relationships they are dealing with (e.g. increasing retention rates from 10% to 30% or from 60% to 80% does not have an equal 20% impact on customer lifetime value).


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Idea conceived

June 13, 2016

Idea posted

Nov 2017
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