Scenario planning (SP) and early warning scanning (EWS) are considered important to ‘managerial cognition’. They help leaders understand how the future might unfold and they alert top management to new developments and ‘issues’ – typically conceived as opportunities and threats. They help leaders understand how to reconfigure resources to match or create market change – […]
Read More… from Scenarios Planning + Early Warning Scanning = Strategic Advantage
Social media, and particularly ‘direct access technologies’ such as Twitter, Facebook, email alerts, etc., have firmly marked their place in the business world as effective tools with which to engage customers. Now, research suggests that they can do even more than that; Twitter, specifically, can be used to increase the market liquidity of stocks that […]
Read More… from How Twitter Levels the Information Dissemination Playing Field
Eureka! You’ve had the great idea, now you are off to write your business plan, get some investors on board, and head down the road to riches, simple as that. This traditional approach to starting a business may seem obvious but the obvious course of action is not always the best, or the easiest, especially […]
Read More… from Custom-made: Customer Funding for Business Growth
