Crowdsourcing is an expression that describes the act of taking a task once performed by an internal employee or team, and outsourcing it to a large, undefined group of people external to the company. With the need for innovation being a top priority for businesses today, many have turned to crowdsourcing in an attempt to […]
Subject: Technology
RET: Market Research in Real Time
What drives customers’ attitudes and behaviours? This is the golden question for marketing executives, who often rely on data from surveys, focus groups, interviews, etc., in the hopes of trying to understand how to better influence their customers. But according to Emma Macdonald, Hugh Wilson and Umut Konu?, these types of data suffer from a […]
Organizational Identity and Adaptation to Disruptive Change
Discontinuous technologies refers to when new products are created that end up transforming existing markets, such as cloud computing, digital photography, 3D printing, online news, etc. Not surprisingly, they often pose a critical challenge for executives, and how they deal with such major paradigm shifts has formed the basis of a number of recent articles. […]
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Developing Talent to Manage Big Data
The type and amount of information collected by organizations today is on a scale never seen before. This explosion in the volume of data received through sources such as social media feeds, customer service databases, etc., has created a new opportunity for businesses to compete by collecting and analysing this so called “big data.” And […]
Home Working: Does it Work for the Organization?
There has been a large increase in employees working from home in recent years; in the US alone, over 10% of the workforce now report regular home-working. But there is still a lack of research into such arrangements and the long-term effects they have on an organization. In this Idea, researchers examined the results of […]
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Creating Innovative Business Models
Though product/process innovation has become a necessity for many companies, the time and expenses required is now leading hesitant companies to turn towards business model innovation instead. So what do executives need to know about it? Business model innovation matters to managers, entrepreneurs and academic researchers for several reasons. First, it represents an often underutilized […]