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Technology Archives - Page 3 of 4 - Ideas for Leaders

Six Imperatives for Companies to Embrace Cloud Computing

Since 2005, the business units of California-based health care company Allergan has used cloud computing for a wide range of functions, from field sales effectiveness and travel and expense processing to HR performance planning and identity management. In 2010, the company adopted a ‘Cloud First’ policy, looking for cloud computing options before buying or building […]

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Should Technology Innovators Participate in the Commercialization Process?

Entrepreneurs innovating in the technology space often lack the know-how or “specialized complementary assets” within their companies to successfully commercialize their innovations. Consequently, to date, the academic literature on this subject has advised them to contract with or license the commercialization to incumbent companies that already have an established market presence. In the short term […]

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Launch Intentional Communities of Practice in Global Companies

Professionals in an organization — technical experts in a service organization, for example — will acquire best practices, solutions, resources, ideas and other knowledge as they develop responses to the needs of their clients. In organizations where professionals work in a single location, the professionals will gather regularly to discuss what they have learned about […]

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RET: Market Research in Real Time

What drives customers’ attitudes and behaviours? This is the golden question for marketing executives, who often rely on data from surveys, focus groups, interviews, etc., in the hopes of trying to understand how to better influence their customers. But according to Emma Macdonald, Hugh Wilson and Umut Konu?, these types of data suffer from a […]

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