The amount of data we generate today boggles the mind. As much as 90% of all data in the world today was created in the past 2 years, writes Keith Carter, adjunct associate professor in the Department of Decision Sciences at National University Singapore Business School and author of the book "Actionable Intelligence: A Guide to […]
Read More… from Harness Big Data Using Visualisation Software Tools
Online communities can be the source of staggering feats of pooled knowledge creation, with volunteers from around the world combining their expertise. Think of Wikipedia, or of Linux, or even the online community helping NASA to map craters on Mars. “Open-source software development creates products that are as good (some say, even better) as those […]
Internet-based sales have been growing steadily — companies report a 25% increase in the past year alone, according to a survey of 351 marketing executives. Not surprisingly, investment in digital marketing has also been increasing — companies expect to increase their spending on digital marketing by nearly 11% in the next year while, in contrast, […]
Read More… from Social Media Grabbing a Major Share of the Marketing Budget
Crowdsourcing and social media channels have largely replaced the private channels between a lone individual and an organization with a public debate in which external contributors not only submit suggestions but also vote for and comment on suggestions made by others. In the best cases, these interactions evolve into a vibrant initiative, granting the host […]
Online consumers have come to expect to be able to read customer ratings and reviews as they consider which product or service to buy. On websites such as IMDB, Amazon and Expedia, reviewing the ratings from other customers is an important part of the purchasing process. Rating scales are also used in other contexts, such […]
Read More… from Why Differentiating Rating Scale Labelling is Important
Cyberloafing is a term used to describe behaviour in which employees spend work hours and company internet access to check personal e-mails or visit websites not related to their work. In the past, loafing was identified as taking long lunches, making personal phone calls, etc., and was more easily identifiable than cyberloafing — the latter […]
Read More… from Cyberloafing: Lost Sleep and Lower Productivity
The ‘lure of the virtual’ has led many organizations to believe that one day not too far away, we will be able to accomplish with computers what has historically only been done physically. Already, the idea of working virtually has moved well away from the realm of science fiction to reality for many organizations around […]
Read More… from How Virtual Ways of Working Impact on Team Productivity
Though formal hierarchies continue to be an integral part of organizational structures, in recent years individuals have been required to look beyond these towards the informal and invisible structures supporting an organization. This is referred to as ‘network perspective’ in a 2013 White Paper by the Center for Creative Leadership’s Kristin Cullen, Charles Palus and […]
Read More… from Developing Network Perspective: Social Networks and Leadership
The way companies inform and report on their CSR programs has evolved in recent years, with online channels either complementing or supplanting more traditional offline methods of communication. Blogs, social media, and company websites all come into play, but how successful are companies at actively engaging and interacting with their stakeholders? Recent research outlines the […]
Read More… from How to Communicate CSR Online to Stakeholders
There are long been various types of communities bringing together like-minded product enthusiasts — from Corvette or 2CV car clubs to Tupperware party groups to the techies dedicated to Java or Apple. When consumers moved en masse to the Internet and to mobile technology, marketers immediately saw the potential for bringing consumers together through social […]
Read More… from Social Dollars and Online Customer Communities
