Social media encompasses the activities and behaviours of communities of people who gather online to share knowledge and opinions. Social media, or otherwise ‘user-generated communication’, now represents a prevalent source of information. It has changed the tools and strategies companies use to communicate, highlighting that the information control now lies with the customer. Despite the […]
Read More… from Social Media – Time for B2B to Join the Party
Word of mouth (WOM) behaviour has attracted a lot of attention from marketing executives in recent years, particularly in light of the increase in size, number and character of online communities. According to a 2012 Marketing Week article, WOM has moved on from the simple message passed on when someone sees a friend face-to-face and […]
Social media, and particularly ‘direct access technologies’ such as Twitter, Facebook, email alerts, etc., have firmly marked their place in the business world as effective tools with which to engage customers. Now, research suggests that they can do even more than that; Twitter, specifically, can be used to increase the market liquidity of stocks that […]
Read More… from How Twitter Levels the Information Dissemination Playing Field
Six overarching themes reveal the revolutionary change in the way contemporary selling is conducted: Connectivity: Sales people are using social media more and more to demonstrate connectivity to both their host organization and clients. Relationship: Fundamental rethinking is needed around what a ‘good’ relationship is likely to entail within a social media technology paradigm in […]
Read More… from The Impact of Technology and Social Media on Sales Relationships
Companies can no longer control their communications with their customers. Social media tools have enabled information to be generated from within the marketplace by consumers themselves. This shift of power presents significant challenges for companies that fail to come to terms with it. But for those that do embrace social media, the rewards can be […]
Read More… from Socially Aware, Media Savvy: Social Media Strategy
With multiple social media outlets in existence, should executives spend time maintaining different profiles simultaneously, and how can this help their communication teams in general? Especially now that social media are no longer a uniquely private playground; instead, professional and private purposes have merged to create a valuable space for communicators. European communication practitioners frequently […]
Read More… from Communicating Multiple Roles through Social Media
How are managers today using social media tools and how important are those tools becoming to their organizations? In collaboration with Deloitte, MIT Sloan Management Review conducted a survey of nearly 3,500 executives to gain insight into, and a richer understanding of, how organizations are leveraging social media and social networks. They define “social business” […]
