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Psychology Archives - Page 9 of 13 - Ideas for Leaders

Health Warnings Can Boost Sales: Regulators Beware

Marketing messages promising powerful benefits such as enhanced social status in return for smoking a particular brand of cigarettes or sexual potency after taking a ‘cure’ for erectile dysfunction are often accompanied by grave warnings of possible side effects, including increased risks of stroke, heart disease and cancer. Such warnings buffer companies from liability — […]

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Coaches, Mentors and the Risk of – Rescuer Syndrome’

As ambitious executives seek guidance, and senior executives realise the importance of helping the people who work in their organizations reach their full potential, the practice of leadership coaching and mentoring is becoming mainstream. Shared knowledge and experience can help people achieve their goals and solve problems. Mentoring can add significant value to organizations, improving […]

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Identity Crises: Occupational Hazards for Female Leaders?

Female leaders often experience ‘identity conflict’, the sense that their identities as women and their professional identities diverge or are incompatible. The problem can be explained by gender stereotypes. Characteristics and behaviours typically expected of women differ dramatically from those typically expected of leaders. Gender role stereotypes tend to ascribe communal behaviours and qualities such as […]

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The Power of Colour in Marketing

Colour has been found to affect cognition, moods and feelings, all of which in turn can influence consumer decision-making. According to the US-based Color Marketing Group, it can increase brand recognition by up to 80 per cent. Not surprisingly then, numerous studies have focused on the effects of colour in marketing and advertising, clearly demonstrating […]

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