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Psychology Archives - Page 10 of 13 - Ideas for Leaders

The Power of Colour in Marketing

Colour has been found to affect cognition, moods and feelings, all of which in turn can influence consumer decision-making. According to the US-based Color Marketing Group, it can increase brand recognition by up to 80 per cent. Not surprisingly then, numerous studies have focused on the effects of colour in marketing and advertising, clearly demonstrating […]

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Leadership: Is it in the Genes?

The ‘nature v. nurture’ debate has been around for centuries, argued over by psychologists, sociologists and the like; the business world has not escaped from it either. Whether leaders are born or made has formed the crux of numerous studies, most swaying one way or the other. However, NUS Business School’s Dr. Richard Arvey puts […]

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Social Influences on Decision-Making: Neuroscience Insights

In making decisions, people are susceptible to the influence of those in their ‘in-group’, who commonly include others of the same age, sex, ethnicity or religion, as well as friends, family members, colleagues and classmates. This is a long-observed and commonly acknowledged phenomenon, often explained in terms of evolutionary biology. (By conforming to the common […]

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