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Product Development Archives - Page 2 of 5 - Ideas for Leaders

Why Good Ideas Don’t See the Light of Day

Creativity is generating creative ideas. Innovation is successfully implementing creative ideas. Past researchers have connected creators to implementation by looking at such factors as network position: if creators have the right network, they have a greater chance of getting their ideas implemented. In his recent research, Stanford’s Justin Berg highlights another important factor in the […]

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Innovation and the Pros and Cons of Close Personal Relationships

An organization’s activities can be divided between exploitation — the day-to-day operations of the organization as well as strategic planning and implementation — and exploration — acquiring and using new knowledge, ideas and insights, which can lead to new products, new technologies, or new markets. Previous research has shown that social capital — the breadth and […]

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Learning by Hiring: The Challenge of Teaching Entrenched Incumbents

When research-based companies hire new scientists to join their research teams, they are looking for two benefits. The first benefit involves output: what the new scientist can produce. This direct, individual benefit is accompanied by more indirect, organizational benefits — for example, the new scientist might boost the productivity of other colleagues through new knowledge, […]

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Build Ambidextrous Teams to Combine Present and Future Objectives

Companies have both short-term and long-term responsibilities: they must be successful in the present while preparing for the future. While many companies believe they are managing these two priorities effectively, in truth, the urgency of the exploiting the present — launching marketing campaigns, resolving customer service issues or managing the supply chain, for example — […]

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Innovation Leaders Turn Creative Ideas Into Action

Whether developing new products or services, refining internal processes, or creating disruptive business models, innovation is the key to sustained competitive advantage. Many companies, however, are unable to meet their innovation goals. In a recent Center for Creative Leadership white paper, authors David Magellan Horth and Jonathan Vehar cite a survey of 500 leaders in […]

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Designing Experiential Services So Customers Remember the Best Parts

How can companies that sell experiential products and services design an experience that leaves customers with highly satisfactory memories — and the desire to return? A team of researchers from UCLA’s Anderson School of Management developed a mathematical model for optimal customer experiences based on two variables: sequence and duration. In manipulating the sequence and duration […]

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