Ethan Mollick, the Edward B. and Shirley R. Shils Assistant Professor of Management at the Wharton School of the University of Pennsylvania, has conducted extensive research on how user communities — product users and informal groups of amateurs — contribute to the development of innovative products. Apple’s App Store is perhaps the most famous example […]
Subject: Product Development
Driving Risk Appetite Higher or Lower: Penalties Vs Rewards
In many organizations, collaborative innovation teams are utilized to manage new product development initiatives. This involves different types of managers (marketing, operations, engineering, etc.) working together to allocate resources to a project. This remains an effective way to spark innovation, but the process can be greatly enhanced by understanding the role that rewards and penalties […]
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