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Neuroscience Archives - Ideas for Leaders

Retrieval Practice Outperforms Elaborative Studying

Karpicke and Blunt’s paper challenges the prevailing educational focus on encoding knowledge, often overlooking the critical role of retrieval processes. Traditional views suggest retrieval merely measures what has been learned, without actively contributing to learning itself. However, this research demonstrates that retrieval practice the act of actively recalling and reconstructing knowledge—is a more potent learning […]

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Proactive Caring Enhances Work Experience of Neurodivergent Employees

Neurodivergent diagnoses, from attention deficit hyperactivity disorder (ADHD) and autism to mental illness challenges, are rapidly increasing. While organizations are making efforts to welcome neurodivergent individuals as employees, there remains a significant disparity in their labour force participation compared to their neurotypical counterparts. One UK study focuses on the in-work experience of neurodivergent employees, exploring […]

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Digital Natives and Multi-tasking Proficiency Are Harmful Myths

The digital native is a myth, according to an extensive review of the research by by Paul Kirschner of Open University of the Netherlands and Pedro de Bruyckere of Artevelde University in Ghent, Belgium. Writing in Teaching and Teacher Education journal, Kirschner and Bruyckere argue that multiple academic studies in multiple countries show repeatedly that […]

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Why the Best Strategic Thinkers Are Both Rational and Emotional

Michael Porter gave us a process for strategy development. It was a very cognitive process (i.e., using conscious mental activities such as thinking, understanding, learning, remembering) that followed prescribed steps: gather the right data, avoid biases, and choose activities that differentiate the firm from competitors.  There is one problem with the cognitive development of strategy: […]

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Neurobiological Clues to Advertising Effectiveness

The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research team used experiments involving public service announcements (PSAs) and focused specifically on the attention and action components of the model. PSAs are good foundations for […]

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