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IT Strategy Archives - Page 2 of 3 - Ideas for Leaders

Five Things a New CIO Must Do to Operate as a Business Leader

The increasing sophistication of communication technologies and channels, data analytics, market intelligence, and virtual working in organizations has dramatically increased the strategic importance of information. At the same time, digital literacy in the boardrooms of the organizations this affects remains far too low. This has created a leadership vacuum that the CIO can potentially fill. […]

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Bring Your Own Device to Work: The Pros and Cons for a Multinational

The IT innovations that have emerged on the consumer market in recent years have led employees, familiar with the benefits consumer products offer, to expect the same level of technology to be provided by their corporate IT departments. This trend, referred to as the ‘consumerization of IT’, has increasingly brought consumer innovations into the workplace; […]

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Search Engine Marketing: Does it Pay?

Traditional advertising has always been one of the largest expenditures for organizations; take Procter & Gamble for example, which reportedly spent just under $2.95 billion on advertising in 2011 alone. In recent years a significant amount of this expenditure has shifted to internet advertising which has witnessed massive growth. Of the different forms of internet […]

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Integrated IT Outsourcing: Total Package or Total Chaos?

Buying integrated services is now the dominant ‘modus operandi’ for clients in IT outsourcing arrangements. But relatively little is known about how integrated services are co-ordinated and implemented by providers. Combining multiple service components into a single working portfolio can be complex — and often amounts to a major change programme that involves the in-sourcing […]

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