Growth is a top imperative for marketers, according to the latest CMO biannual survey conducted by Duke’s Fuqua School of Business in collaboration with Deloitte LLP and the American Marketing Association. Nearly 40% of the 323 CMO respondents to the survey put growth as their number one imperative, and another 30% of respondents put it […]
Read More… from Existing Customers and Home Markets Drive Growth
As described by Copenhagen Business School professors Torben Juul Andersen and Carina Antonia Hallin, companies in today’s turbulent environment must react quickly to continuous changes and events in their marketplace to maintain their competitive edge. Managers and employees on the front lines are in the best position to experience and respond in real time to […]
Read More… from Fast-Slow Strategy-Making in Adaptive Organizations
How does competitive pressure impact innovation? To answer this question, two researchers, Kenneth Younge of the E?cole polytechnique fe?de?rale de Lausanne (EPFL) and Tony Tong of the University of Colorado Boulder Leeds School of Business, took advantage of a fortuitous series of court rulings in Delaware that eased the competitive pressure on firms incorporated in […]
Read More… from Less Competitive Pressure Leads to Less Innovation
The appearance of a new competitor with a new business model can disrupt an industry and knock down a once dominant incumbent. A classic example of this type of disruptive competitor is Netflix, which entered the movie rental industry with a brand new business model (first DVDs through the mail, later streaming videos), and put […]
Read More… from How to Fight Off an Upstart with a New Business Model
Many multi-national enterprises (MNEs) will re-enter a foreign market that they had previously decided to leave. A new study, based on an analysis of more than 1,000 foreign market re-entry events between 1980 and 2016, explores the factors that push some MNEs to re-enter a previously exited market within a short period of time — […]
Read More… from Re-Entering a Foreign Market: Part 2 – Speed
In 2009, French retailer Carrefour exited the Algerian market after finding its joint venture with a local partner to be unprofitable. Six years later, Carrefour re-entered the market with a different joint venture partner. In 2012, South Africa’s SAB Miller Plc. exited the Brazilian market, abandoning its distribution partnership. Three years later, it re-entered the […]
Read More… from Re-Entering a Foreign Market: Part 1 – Operation Mode
In 1980, the U.S. freight railroad industry was deregulated. Railroad companies now had the freedom to abandon unprofitable lines and acquire new ones. They were also no longer banned from owning other modes of transportation, notable road and water transportation; the companies thus gained access to previously inaccessible markets that had been reserved for road […]
Read More… from Industry Disruption: Sequence and Timing of Responses Are the Key to Survival
Many companies develop their relationship marketing strategies based on the assumption that their customers are unerringly cold and calculating, and driven by one question: what kind of a financial deal can you give me? While discounts, for example, can be effective, this is a short-term and hard-to-sustain relationship marketing approach to customer relationship. A team […]
What influence does a CEO’s personality have on the major strategic decisions of his or her firm? To answer this question, a team of researchers studied the impact of a CEO’s extraverted or introverted nature on his or her company’s M&A activities. The team focused on extraversion as a personality trait because of the ‘big […]
With good governance recognized as a key factor in a company’s success, the recruitment of new members to a board is a highly important and consequential task. New research focuses on the often-overlooked criteria of domain expertise — that is, whether having experts in the sector or industry of the company on the board adds […]
Read More… from In Uncertain Times It’s Best to Have Fewer Industry Experts on a Board
