Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally attractive) non-famous ones. Studies in 2005 and 2008 suggested that the pairing of a positively valenced stimulus (a celebrity) with an initially neutral stimulus (a […]
Read More… from Celebrities in Advertising: Neuroscience Insights
Professors Ilyana Kuziemko of Columbia Business School and Ryan Buell and Michael Norton of Harvard Business School, working with doctoral candidate Taly Reich of the Stanford Graduate School of Business, collaborated on a series of experiments to explore how far people would go to avoid being in last place. One experiment was designed to measure […]
A report published in 2012, Value Creation in Listed European Family Firms, showed that listed European family businesses have created more value over the last decade than non-family concerns, achieving far higher prices on the stock exchange. Using a sample of 2,423 European listed companies monitored during the period 2001-2010, it took a much broader […]
Read More… from The Ties That Bind: How Family Businesses Create Value
In many organizations, collaborative innovation teams are utilized to manage new product development initiatives. This involves different types of managers (marketing, operations, engineering, etc.) working together to allocate resources to a project. This remains an effective way to spark innovation, but the process can be greatly enhanced by understanding the role that rewards and penalties […]
Read More… from Driving Risk Appetite Higher or Lower: Penalties Vs Rewards
