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MIT Sloan Management Review Archives - Ideas for Leaders

Meritocracy at Work: Well-Intention Systems Can Cause the Reverse

Many companies make an effort to promote and compensate their employees based on performance rather than, as in the past, seniority. Specifically, companies will implement merit-based routines and written policies and performance management systems, all with the goal of ensuring that the most effective and successful employees and managers are compensated based on their performance. […]

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Why Great New Products Fail

Customers make a decision about which product to buy in two ways. The first method is to search for information about the product. For example, a customer might read online reviews of restaurants or hotels. The second method is to infer information they don’t have from information they do have. Litter in a parking lot […]

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Is Your Supply Chain Prepared for the Unexpected?

Supply chain management has become increasingly sophisticated over recent decades with improved financial performance as a result. Just-in-time (JIT) manufacturing; sole-source suppliers; outsourcing to low-cost locations; common parts; and centralized inventories – these among other measures have helped leaders run supply chains more efficiently and guard against recurring risks such as changes in demand, supply […]

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How to Win a Price War

Competing aggressively and repeatedly on price can threaten the future of companies. The losers of price wars have been known to go out of business, and the survivors to suffer a long-term squeeze on profitability. Generally, the winners are companies that have a superior cost structure. It is, however, possible for a ‘weaker’ company to […]

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How Customer Participation Builds Loyalty

Customer word-of-mouth is a hot topic in marketing today. Positive customer-to-customer reviews, whether verbal or written, are powerful marketing tools because they have more credibility with customers than company-generated marketing. In addition, once customers help spread the word about a company’s products, they are more engaged and committed to that company. Customer participation, on the […]

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