Crowdsourcing is an expression that describes the act of taking a task once performed by an internal employee or team, and outsourcing it to a large, undefined group of people external to the company. With the need for innovation being a top priority for businesses today, many have turned to crowdsourcing in an attempt to […]
Journal: Management Science
Managing Customer Relations When Demand Exceeds Supply
What happens when a business has more orders that it can fill? While the situation may seem to be a happy one, resolving the dilemma effectively is key to maintaining a happy and profitable customer base. The decisions must thus be made carefully: which customers should be served first? The high-margin customers might seem the […]
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