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Management Science Archives - Ideas for Leaders

Engineer Your Social Media Content to Engage Your Customers

From General Motors to the local hair salon, every company, business and organization knows that marketing today inevitably includes social media marketing. Visibility is important: marketers will exert great effort (e.g. through search engine optimizing) to attract greater numbers of prospects and customers to their site. But what happens when customers arrive? Are they engaged […]

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Algorithms and Statistical Models Vs Human Judgement

Decades of research have shown that algorithms (defined here as any evidence-based forecasting formula, including statistical models) are more accurate than forecasts made by humans. However, research has also shown that most people have greater confidence in their ability to make forecasts rather than leaving it to mathematical formulae — an attitude known as ‘algorithm […]

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Beware of Over-Optimistic Investors Skewing High-Risk Stock Prices

In finance, a capital asset's sensitivity to risk is often represented by the quantity beta (β), and investment opportunities that have a high risk profile are known as ‘high beta’ stocks. In this research it is hypothesized that ‘high beta’ stocks are unduly influenced by sentiment due to the investment decisions taken by ‘noise’ traders. […]

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The Unexpected Impact of Click and Collect Retail Programs

A website today is indispensable for any retail operation, no matter how small. The Internet is an integral part of the shopping experience. Not every online retail experience is the same. Grocery stores might offer coupons, office supplies stores might offer coupons and the opportunity to purchase products, and sites such as BarnesandNoble.com are full-service […]

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How Competition for Customers Causes Unethical Behaviour

Competition has traditionally received much praise, particularly from economists who point to its contributions in lowering market prices and also improving the quality of goods and services. However, recent research from schools including Marshall School of Business and UCLA Anderson School of Management has shown that intense competition can in fact naturally lead to unethical […]

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Mothers of Invention: Companies that ‘Spawn’ New Enterprises

Entrepreneurial spawning — whereby an existing company gives birth to another company, founded by former employees — is prevalent in many new industries. (California’s Fairchild Semiconductor, for example, is ‘mother’ to a great many Silicon Valley semiconductor firms.) It’s also been the subject of numerous research papers: everything from the rationale and triggers for spin-outs […]

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Search Engine Ranking: Consumer Behaviour and Revenue

Researchers from New York University’s Stern School of Business and Carnegie Mellon University studied the effects of product rankings in three areas: the direct impact of rankings on consumer behaviour the relationship between rankings and product ratings the important of customized rankings. The research team of Anindya Ghose and Panagiotis G. Ipeirotis, both of Stern, […]

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