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Berkeley Business Law Journal Archives - Ideas for Leaders

What If Amazon Had Chosen Atlanta? Implications on Community and Corporate Identity

From its founding, Amazon has been a socially liberal company, notable for its active involvement in LGBTQ issues. Its Seattle, Washington headquarters is embedded in the Northwest, a socially liberal part of the country. Embeddedness refers to an employee’s ties and connections to a company (on-the-job embeddedness) or to a community in which the company […]

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