One of the fastest growing facets of social media marketing is the use of paid endorsers — a fashion blogger, for example, paid by a fashion designer to post a picture of herself wearing one of the designer’s pairs of earrings. Two researchers from the Wharton School of the University of Pennsylvania conducted a field […]
Read More… from Varied Effectiveness of Paid Endorsements on Social Media
In 1995, Japanese telecommunications giant NTT agreed to distribute a new product featuring new technology, but rejected the offer of exclusivity to the Japanese market. Going against the conventional wisdom that the less competition the better, NTT actually wanted more competition. The reason: the product was unfamiliar and untested; as a result, the more customers […]
Read More… from Is New Product Exclusivity Always a Good Idea?