Customers make a decision about which product to buy in two ways. The first method is to search for information about the product. For example, a customer might read online reviews of restaurants or hotels. The second method is to infer information they don’t have from information they do have. Litter in a parking lot […]
Author: Simester, Duncan I.
Online Customers Reviews: Loyalty and Deception
Many Internet retailers give customers the opportunity to review their products on their site, and some Internet companies even specialize in reviews only (e.g. Yelp and TripAdvisor). Given, as research shows, the impact that online customer reviews can have on the success of a product or service, it is no wonder that special attention is […]
Read More… from Online Customers Reviews: Loyalty and Deception