Bundling products and services together impacts the perceived value of the individual items in that bundle in surprising ways. Recent research from professor Ayelet Fishbach of the University of Chicago’s Booth School of Business, working in collaboration with doctoral student Franklin Shaddy, shows an asymmetry in the valuation of individual items depending on whether the […]
Read More… from Contradictory Attitudes of Consumers to Bundling
Through a series of experiments, two researchers from the University of Chicago (PhD candidate Yanping Tu, now at the University of Florida, and professor Ayelet Fishbach) revealed that the old saying of “actions speaking louder than words” might not always hold true. The experiments had participants receiving information on whether others preferred a product or had consumed […]
Read More… from What Influences Our Choices? What Others Prefer or What They Actually Consume
Motivation can be divided into two dimensions: outcome-focused and process-focused. With outcome-focused motivation, people are driven by the desire of an achievement. They want to finish the task so that the task is done. They want a finished report in hand and ready to be submitted; they want the presentation to be written and delivered. […]
Read More… from Can Employees Be Motivated by More than Money and Benefits?
