Idea #455
What to Get Right when Crowdsourcing
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What to Get Right when Crowdsourcing
KEY CONCEPT
Social media channels have enabled organizations such as Dell, Starbucks, and NASA to successfully reach out to external contributors to collect suggestions, which have in turn stimulated innovation. This research, however, shows that most initiatives to source external contributions fail and that organizations seeking external ideas need to proceed with care and establish proactive processes to avoid potential pitfalls.
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Source
Idea conceived
June 1, 2014Idea posted
Oct 2014Subject
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