Idea #267
First Choice Most Chosen
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First Choice Most Chosen
KEY CONCEPT
Human beings may be biologically hardwired to prefer the first option presented to them, particularly if they have to make that choice quickly. Businesses can use this finding to tailor their marketing and other strategies to nudge customers towards a particular product or service. Recent research confirms the importance of being first and why this should inform point-of-sale, online, and other marketing messages.
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Source
Idea conceived
June 1, 2012Idea posted
Dec 2013
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