Clicky

Engineer Your Social Media Content to Engage Your Customers - Ideas for Leaders

Engineer Your Social Media Content to Engage Your Customers

Idea #752

Engineer Your Social Media Content to Engage Your Customers

To gain access to all Ideas for Leaders content please Log In Here or if you are not already registered then Register Here.
Main Image
Main Image

KEY CONCEPT

A study of Facebook user response to more than 100,000 Facebook posts by companies and organizations reveal that in social media marketing, emotions engage customers, product information increases leads, and adding to the tsunami of holiday messages has no impact whatsoever.


  • SHARE

To read the full text on this Idea you will need to log-in or register with the Ideas for Leaders site. Please click here to log-in and here to register for the first time.

If you are a member of one of our Sustainable Leadership Communities you can log-in using your SLC log-in details, with your email prefixed by the community group you are in. eg: uk.jane.fraser@abcgroup.com

Ideas for Leaders is a free-to-access site. If you enjoy our content and find it valuable, please consider subscribing to our Developing Leaders Quarterly publication, this presents academic, business and consultant perspectives on leadership issues either as a digital subscription, or better still in a beautifully produced, small volume delivered to your desk four times a year.

FIND OUT MORE HERE

Idea conceived

November 20, 2018

Idea posted

Sep 2019
challenge block
Can't find the Idea you are after?
Then 'Challenge Us' to source it.

SUBSCRIBE TO IDEAS FOR LEADERS AND ACCESS ALL OUR IDEAS, PODCASTS, WEBINARS AND RECEIVE EXCLUSIVE EVENT INVITATIONS.

For the less than the price of a coffee a week you can read over 650 summaries of research that cost universities over $1 billion to produce.

Use our Ideas to:

  • Catalyse conversations with mentors, mentees, peers and colleagues.
  • Keep program participants engaged with leadership thinking when they return to their workplace.
  • Create a common language amongst your colleagues on leadership and management practice
  • Keep up-to-date with the latest thought-leadership from the world’s leading business schools.
  • Drill-down on the original research or even contact the researchers directly

Speak to us on how else you can leverage this content to benefit your organization. info@ideasforleaders.com