The opening chapter illustrates the Digital Overload issue with a fictional case study, of a middle aged couple constantly reacting to their emails, and smartphones from the moment they awake until they return to sleep; it concludes "We feel overwhelmed, constantly stressed and upset, because we never seem to get the things done we intended […]
Book Review Subject: Values
How Did I Not See This Coming
For the large majority of people the best way to win a game of tennis is to make less mistakes than your opponent. Only the top professionals need to focus on the winning shots. It may not lead to an exciting game but it is a pretty good method to coming out on top in […]
The Strategic Storyteller
The heart of this book lies in the concept that "data adds credibility, stories add memorability". Jutkowitz's proposition is that brands are essentially stories. Stories are memorable ways to transmit ideas and activities, or content, as he describes it. And content marketing is about convening people around those ideas. The power of content is that […]
Good Profit
Lying at the heart of this book, and Koch's thinking, is Adam Smith's belief that individuals often best promote societal interests when they promote their own. Koch says "MBM emphasizes 'Principled Entrepreneurship' over corporate welfare, virtue over talent, challenge over hierarchy…and rewards for long-term value creation over managing to budgets". This should be music to […]