The writers define transformation in terms of seeing the possible value-creating futures for an organization and then overcoming all the different barriers to creating that future. They consider this one of the hardest things that leaders are challenged to do. The essence of the book, therefore, is about taking charge of your company’s future and […]
Book Review Subject: Change Management
The Strategic Storyteller
The heart of this book lies in the concept that "data adds credibility, stories add memorability". Jutkowitz's proposition is that brands are essentially stories. Stories are memorable ways to transmit ideas and activities, or content, as he describes it. And content marketing is about convening people around those ideas. The power of content is that […]