Branding Archives - Ideas for Leaders

Do Good

The 2008 economic crisis was a pivotal moment where just producing steady returns was no longer enough. It may not have been the crisis itself that fomented this moment, the rise of social media has forced much greater transparency on organizations, but the two combined have fostered a populist agenda that large corporations and non-profits […]

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The Strategic Storyteller

The heart of this book lies in the concept that "data adds credibility, stories add memorability". Jutkowitz's proposition is that brands are essentially stories. Stories are memorable ways to transmit ideas and activities, or content, as he describes it. And content marketing is about convening people around those ideas. The power of content is that […]

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