Family enterprises face big challenges in order to survive and thrive in our era of rapid technological and market disruption. Having to adopt to new business models, and accept changing customer loyalties, they must also address changing attitudes and aspirations within the family itself, as the Millennial generation takes the reins of the family business.
The Millennial generation (Gen Y) is, arguably, the most researched generation in history. The subgroup of Millennials from business families has not been well understood until Professor John Davis’ recent study of business family Millennials from more than 40 countries.
Following his highly popular 2019 webinar, we welcome back renowned academic and shaper of the family enterprise field, MIT Sloan Professor John Davis, to share his latest research findings about Millennials’ interests and aspirations for their lives, careers, financial wealth, and their family business.
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