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Market Planning Archives - Ideas for Leaders

Joseph Pistrui on Nextsensing

Joseph Pistrui, professor of entrepreneurial management at IE Business School notes that the American oil tycoon J. Paul Getty observed “In times of rapid change, experience could be your worst enemy”, and that some 20 years after Getty died, Jeff Bezos, the founder and driving light behind Amazon reflected similarly “What is dangerous is not to […]

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