Technology-based innovation is crucial for developing new products today. Companies increasingly involve customers in new product development, notably products featuring innovations driven by technology. This involvement, known as Customer Participation (CP), can range from providing ideas in the early stages to acting as co-developers. While CP can strengthen innovation and provide a competitive advantage, it […]
An analysis of 6.6 million papers related to the medical sciences published between 2000 and 2021 showed that the proportion of gender-diverse teams involved in medical research is growing steadily for all team sizes. The gender diversity of research teams of four members, for example, increased by 10% in that period (from 60% in 2000 […]
Is novelty a winning strategy for business? Some observers argue that innovative products attract more customers, who are eager to discover new features. Others argue that customers do not want products that are vastly different from what they are accustomed to buying. A study from two researchers from the University of Cambridge Judge School of […]
