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Research and Development Archives - Ideas for Leaders

The Surprisingly Positive Link Between Innovations and Stock Market Bubbles

The research addresses an understudied phenomenon: the association between innovation and stock market bubbles, defined as rapid increases and subsequent declines in stock prices. Using a comprehensive sample of 51 major innovations introduced between 1825 and 2000, a team of U.S. and European researchers tested for bubbles in the stock prices of the commercializing firms […]

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When Customer Participation in New Product Development Raises Consumer Concerns

Technology-based innovation is crucial for developing new products today. Companies increasingly involve customers in new product development, notably products featuring innovations driven by technology. This involvement, known as Customer Participation (CP), can range from providing ideas in the early stages to acting as co-developers. While CP can strengthen innovation and provide a competitive advantage, it […]

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Customers Score Highest New Products that Balance Innovation and the Familiar

Photo by Felipe Bustillo on Unsplash

Is novelty a winning strategy for business? Some observers argue that innovative products attract more customers, who are eager to discover new features. Others argue that customers do not want products that are vastly different from what they are accustomed to buying. A study from two researchers from the University of Cambridge Judge School of […]

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