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Public Relations and Publicity Archives - Ideas for Leaders

New Female CEOs: Quiet Media Coverage Avoids Negative Market Reaction

Past research has consistently demonstrated the advantages of having women as CEOs, including more innovation and the fostering of a more collaborative work environment. Despite these advantages, markets tend to react unfavourably to any announcement of a new woman CEO. One could assume that investors are simply biased against women CEOs, believing that only the […]

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How Social Movements Spark Corporate Social Responsibility Initiatives

What is the role of social movements in inspiring or sparking corporate social responsibility? To answer this question, Panayiotis Georgallis of the University of Michigan’s Erb Institute for Global Sustainable Enterprise builds on the academic research related to social movements and to corporate social responsibility, which are two distinct fields of research. Social movements are […]

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Embedding CSR and Sustainability: Marks & Spencer

Sustainable business practices are in the spotlight more than ever before, as awareness of the environmental and economic aspects to resource management keeps increasing. It’s changing the way businesses work and strategize, bringing a new way to deliver competitive edge to the table. The case for incorporating sustainability practices within an organization is constantly expounded. […]

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