Word of mouth (WOM) behaviour has attracted a lot of attention from marketing executives in recent years, particularly in light of the increase in size, number and character of online communities. According to a 2012 Marketing Week article, WOM has moved on from the simple message passed on when someone sees a friend face-to-face and […]
Subject: Digital Marketing
How Twitter Levels the Information Dissemination Playing Field
Social media, and particularly ‘direct access technologies’ such as Twitter, Facebook, email alerts, etc., have firmly marked their place in the business world as effective tools with which to engage customers. Now, research suggests that they can do even more than that; Twitter, specifically, can be used to increase the market liquidity of stocks that […]
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The Impact of Technology and Social Media on Sales Relationships
Six overarching themes reveal the revolutionary change in the way contemporary selling is conducted: Connectivity: Sales people are using social media more and more to demonstrate connectivity to both their host organization and clients. Relationship: Fundamental rethinking is needed around what a ‘good’ relationship is likely to entail within a social media technology paradigm in […]
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