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Creativity and Innovation Archives - Page 2 of 8 - Ideas for Leaders

Using Frugal Innovation to Serve Emerging Market Customers

To sell innovative products in emerging markets, companies from developed countries must take into account two fundamental facts about emerging markets. The first is that the growing middle class in emerging economies that represents the most valuable market for new products is price-sensitive — they do not earn what their middle-class counterparts in developed economies […]

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Transgenerational Entrepreneurship in Family Businesses

Launched in 2005, the STEP (Successful Transgenerational Entrepreneurship Practices) Project is a global research initiative involving 35 universities in various regions of the world, including 10 in Europe, that studies entrepreneurship within business families. In 2017, the European STEP Council released the results of a survey of more than 350 successful transgenerational family businesses in […]

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Geography of Innovation: More Emerging Regions Involved, Advance Economies Still Dominate

Where does innovation come from? A new study of the ‘geography of innovation’ indicates that most innovation continues to be generated in the advanced economies of the world. However, emerging countries are starting to make their presence known. And multi-national enterprises (MNE’s) can play a major role in advancing innovation in regions throughout the world. […]

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Integrating Social Identities Spurs Creativity and Innovation

Melancholic Masks (wikimedia commons)

Research has shown that creativity and innovation come from combining seemingly unrelated or irrelevant knowledge. You can create the context for combining unrelated knowledge by bringing together people with diverse backgrounds and knowledge. Thus, diversity (which might be based on race or gender but also on profession or function) is often sought in brainstorming teams. […]

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Why Flat Information Structures Enable Creative Thinking

Creativity occurs when pieces of information are put together in novel and useful ways. ‘Information’ here is used broadly, and includes objects, symbols and facts. This broad concept of information is known as ‘declarative information.’ For example, a chair consists of three pieces of declarative information: a seat, legs, and a back. Information can be […]

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Why Good Ideas Don’t See the Light of Day

Creativity is generating creative ideas. Innovation is successfully implementing creative ideas. Past researchers have connected creators to implementation by looking at such factors as network position: if creators have the right network, they have a greater chance of getting their ideas implemented. In his recent research, Stanford’s Justin Berg highlights another important factor in the […]

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