Ethan Mollick, the Edward B. and Shirley R. Shils Assistant Professor of Management at the Wharton School of the University of Pennsylvania, has conducted extensive research on how user communities — product users and informal groups of amateurs — contribute to the development of innovative products. Apple’s App Store is perhaps the most famous example […]
Journal: Wharton @ Work Newsletter
Script the Change, Then Make It Happen
Research shows that 50 to 75 per cent of all change initiatives fail. And yet, some companies are consistently better at successfully implementing change, and some leaders successfully lead a variety of important change initiatives throughout their careers. What is the key ingredient to this success? According to Greg Shea, Adjunct Professor of Management and […]