The Journal of Retailing Archives - Ideas for Leaders

Pricing and the Power of Red

The colour red has long been associated with pleasure, and its effects have long been the subject of research. Studies have suggested that it serves as a ‘heuristic cue’ or shortcut when people make judgments and decisions. (In 2008, for example, researchers found that sports referees assign more points to competitors wearing red than those […]

Read More… from Pricing and the Power of Red