Clicky

Rotman School of Management Working Paper Archives - Ideas for Leaders

How User Reviews Replace Advertising

The popularity of customer review sites such as Yelp and TripAdvisor have turned these sites into an important element of a service company’s marketing package. According to the results of an in-depth research project exploring the correlation between hotel advertising spending and TripAdvisor reviews and user ratings, many hotels are using positive reviews as a […]

Read More… from How User Reviews Replace Advertising