The popularity of customer review sites such as Yelp and TripAdvisor have turned these sites into an important element of a service company’s marketing package. According to the results of an in-depth research project exploring the correlation between hotel advertising spending and TripAdvisor reviews and user ratings, many hotels are using positive reviews as a […]
Journal: Rotman School of Management Working Paper
How Crowdfunding Affects Product and Pricing Decisions
Through crowdfunding, investors choose to participate in new projects by becoming ‘pre-buyers’. The term ‘pre-buyer’ is used because no money changes hands until the venture has enough funds to start operations. If not enough money is raised in the allotted time, the venture fails. The investment occurs sequentially, so that new pre-buyers can see the […]
Read More… from How Crowdfunding Affects Product and Pricing Decisions