‘Greenwashing’ is a new term that describes the actions of companies whose corporate social responsibility (CSR) activities prove to be more window-dressing than action. Two Michigan Ross professors, Jun Li and Di (Andrew) Wu used a set of databases as proxies to answer a complex and important question: Does corporate social responsibility really benefit society? […]
Journal: Ross School of Business Working Paper
How to Use Compensation and Team Composition to Manage Procrastination
Many project managers are now working with contract or distant employees who have some autonomy in how they plan out the assignment. These projects required highly skilled workers but often are not exciting enough to be intrinsically motivating. Examples include information technology or business process outsourcing projects. New research explores the implications of this type […]
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Ways to Encourage Employees to Help Each Other
In a world of business in which cooperation is often the key to success, many companies overlook the damage that infighting, extreme competition or knowledge hoarding by employees can cause to sales, profits and effectiveness. At the opposite end of the scale are the organizations that encourage and facilitate employee cooperation and generosity. Employees look […]
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Building a Brand Image Across Multiple Countries
When marketing their brands, companies will use image attributes, which are the impressions that the brand makes on the mind of consumers. For a car brand, for example, marketers might position their brand on the image of being ‘safe and dependable’ or ‘exciting’ or ‘tough.’ Brand consistency — using the same image or positioning in […]
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