Most people multi-task because they think they can do it well — and that they will acquire the rewards of multi-tasking, such as saving time and being less bored with a single task. The truth, a new study shows, is quite the opposite. The people who multi-task the most are the people who derive the […]
Read More… from Multi-tasking: Those Who Do It Poorly Do It More!
The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research team used experiments involving public service announcements (PSAs) and focused specifically on the attention and action components of the model. PSAs are good foundations for […]
Read More… from Neurobiological Clues to Advertising Effectiveness
Research dating as far back as the early 20th century has shown that the first argument presented to humans on even complex topics has greater persuasive appeal and is more likely to change minds. Building on this, Dana Carney and Mahzarin Banaji from Haas School of Business and Harvard University, respectively, set out to test […]
