A growing number of studies in both the field and the laboratory demonstrate that people are imperfect co-operators — they tend to co-operate only if others do so, and a significant minority don’t co-operate at all. This pattern of behaviour causes unstable co-operation levels and often results in the disappearance of positive collective action over […]
Read More… from Co-operative Behaviour: Neuroscience Insights
In making decisions, people are susceptible to the influence of those in their ‘in-group’, who commonly include others of the same age, sex, ethnicity or religion, as well as friends, family members, colleagues and classmates. This is a long-observed and commonly acknowledged phenomenon, often explained in terms of evolutionary biology. (By conforming to the common […]
Read More… from Social Influences on Decision-Making: Neuroscience Insights
Over the past 25 years, use of celebrity endorsement by big-budget advertisers has grown significantly. Despite this, it’s unclear why famous faces should be more effective in advertising than (equally attractive) non-famous ones. Studies in 2005 and 2008 suggested that the pairing of a positively valenced stimulus (a celebrity) with an initially neutral stimulus (a […]
Read More… from Celebrities in Advertising: Neuroscience Insights
"The answer is moral leadership, or, more specifically, respectful leadership." One of the goals of leaders is to motivate employees to perform well, work in the collective interest and define themselves in terms of ‘we’ rather than ‘me’. (See Idea Number 164, ‘Instilling Morality In Organizations’.) In this, leaders who are demographically different from followers are […]
Read More… from Fostering Diversity and Inclusion with Respectful Leadership
The banking crisis and scandals involving companies such as Enron, Worldcom, Tyco and, more recently, Rupert Murdoch’s News Corporation, have made the need to understand moral behaviour in organizations more urgent. Research so far has tended to take a leader-focused approach, implying that the ethical behaviour of leaders translates directly to ethical behaviour in followers. […]
Idea management programs can be used to increase the proportion of successfully implemented projects based on ideas contributed voluntarily by employees. This research highlights that people who come forward with ideas care deeply about their organization. ‘Idea Management’ provides the support such employees need for their expertise and creativity to be recognised, developed and successfully […]
