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NeuroLeadership Journal Archives - Ideas for Leaders

Why the Best Strategic Thinkers Are Both Rational and Emotional

Michael Porter gave us a process for strategy development. It was a very cognitive process (i.e., using conscious mental activities such as thinking, understanding, learning, remembering) that followed prescribed steps: gather the right data, avoid biases, and choose activities that differentiate the firm from competitors.  There is one problem with the cognitive development of strategy: […]

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