Middle managers are vital for organisational renewal. While they are responsible for connecting executive strategy to operational execution, perhaps one of their most important contributions comes from initiating and championing innovative strategies that are crucial for adaptability and long-term success. A study by a team of scholars from China and Australia shows that CEO narcissism, […]
Many people “make sense” of the world through their peers—that is, they seek to better understand events in the world around them by talking with and learning how their peers are responding to the events in question. This occurs when a new corporate strategy is announced by top management that is ambiguous—that is, not clearly […]
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For many brand managers, the link between brand equity — the knowledge of and trust in the brand that for consumers differentiates that brand from its competitors — and brand loyalty is unquestioned. The higher your brand equity, it is assumed, the more likely you will be able to attract and keep loyal customers. Brand […]
Read More… from The Relationship of Brand Equity to Behavioural Loyalty
